SEO optimalizace neexistuje
Velké množství firem zabývající se tvorbou webových stránek na svých stránkách vnucuje svým klientům SEO optimalizaci. Jednoduchá angličtina jim dělá velký problém: SEO (Search Engine Optimization) se dá volně přeložit jako optimalizace pro vyhledávače. Pokud se tedy za kombinaci těchto 3 písmen vloží ještě slůvko optimalizace dostaneme:
Optimalizace pro vyhledávače optimalizace.
SEO Optimalizátor
Jejich argumenty jsou následující: Pokud lidé budou chtít koupit hřebíky a budou vyhledávat hřibíky, tak my budeme optimalizovat na slovo hřibíky. To je špatně. Pokud se tímto prezentuje firma, která by tuto problematiku měla ovládat bravurně, tak radím jediné: Opustit stránky a zapomenout název firmy. Tedy pokud se nechcete stát obětí SEO optimalizátora o jehož praktikách si povíme někdy příště.
Rada na závěr: SEO optimalizaci už nikdy více, dnes každý vůl ví, že je tam navíc optimalizace.
NezařazenéProsinec 15, 2009
Počet komentářů: 1,495
A zase tohle oblíbené téma. No jasně, je to blbost a stejně plno lidí používá tvary jako LED dioda.
Rozhodně bych nehodnotil kvalitu práce člověka podle toho, jestli používá SEO nebo SEO optimalizace. Možná, že každý vůl ví, že to optimalizace je tam navíc, ale
1. to, že to někdo používá ještě neznamená, že to neví.
2. odborník se většinou pozná podle toho, že řeší, jak věci fungují. Ne to, jak se jmenují. Neber to prosím osobně
1. Když to ví, tak proč používá špatný název?
2. Správné pojmenování odborných termínů je základ.
Už jsem to jednou psal, dobrý SEO specialista si uvědomuje, že u většiny lidí je zakořeněna SEO Optimalizace, ale nenabízí ji.
Výmluva, že nabízí, to co ti lidé hledají je hloupost. Stránku můžeš dobře optimalizovat na kw SEO optimalizace, aniž bys ji nabízel a měl ji v nadpisech.
„2. Správné pojmenování odborných termínů je základ.“
Podle mě je terminologie základ v případě, že chci o věci komunikovat. V případě, že ji chci řešit, tak to za stěžejní nepovažuji.
Mimochodem to je stejná blbost jako SEO optimalizace. Termín = odborný výraz. Odborný termín = odborný odborný výraz.
U debat na téma SEO optimalizace obvykle odkazuju na citát Richarda Feynmana: „I learned very early the difference between knowing the name of something and knowing something.“
Děkuji za opravu, mám poučení pro příště.
Citát je to pěkný, ale pro mě je kritérium výběru obchodu při nákupu i „znalost pojmenování“. To že někdo nezná základní termíny toho co nabízí, je pro mě upozornění, že něco není v pořádku a dbám zvýšené pozornosti.
Zdravim,
rad by som sa zapojil aj ja. Vopred sa priznam, ze zastavm skor postoj MartinN, no rad by som aj objasnil preco. Na nasej web stranke takiez pouzivam slovne spojenie „SEO optimalizacia“. Prave pri tomto slovnom spojeni som sa pozastavil aj ja, viem ze v ‘doslovnom’ preklade je to naozaj hlupost no zvolil som toto spojenie prihliadnuc na fakt, ze stale je mnozstvo ludi, ktory maju zaujem o SEO (aj ked nevedia co to je – len poculi ze to je super vec) a nevedia nielenze pravy vyznam skratky, ale castokrat ani anglictinu samotnu. Preto som sa tiez rozhodol neprekladat tento vyraz doslovne, ale vzal som ‘SEO’ tak trocha ako zludovelu skratku, podobne ako uviedol MartinN priklad s ‘LED’. Taktiez som nazoru, ze to co v skutocnosti klient dostane je na 1. mieste, pomenovanie samotne nie je take dolezite. Predsa ide o to, aby bol klient najdeny skupinou ludi, ktorych chce oslovit.
To že někdo nepoužívá (znát a používat je rozdíl) nesprávné termíny v oblasti, kterou prodává je i pro mě signál, že něco nemusí být v pořádku. V tom se asi shodneme.
Dál pak zkoumám, jestli autor toto použil úmyslně nebo z neznalosti. Pokud úmyslně, nemám s tím problém. Pokud z neznalosti, tak řeším jestli má problem pouze s terminologií, nebo i realizací.
Asi nemá cenu tu popisovat, jak v dnešní době probíhá hledání SEO konzultanta. Kdybych to měl zjednodušit, tak lidí, kteří mají ujasněné pojmy a reálně umí kulové jsou mraky. Kdybych měl zájemce o pozici SEO konzultanta vyhazovat jen kvůli použití termínu SEO optimalizace, tak můžu SEO nadosmrti řešit sám.
Takových nesmyslných a věčně používaných slovních spojení je. Napadá mě např. „vernisáž výstavy“, přeloženo: „slavnostní otevření výstavy výstavy“.
Neřešil bych to. Jo je to špatně, ale snad každý ví o čem je řeč. Firmy to nenabízí protože to je špatně, ale protože to lidi hledají. Někdo to prostě za začátku přeložil špatně nebo někde použil a už se to tak ustálilo. Mně je jedno jestli konzultant řekne SEO nebo SEO optimalizace. Zajímá mě výsledek jeho práce a myslím, že obyčejného zákazníka problému neznalého taktéž.
Ja suhlasim s clankom, SEO optimalizacia je momentalne blud. Ak uz optimalizovat na toto spojenie, tak aspon cez pomlcku SEO-optimalizacia pre vyhladavace, alebo SEO-optimalizacia.
Ježiš to je zase řečí kvůli „SEO optimalizaci“. Ano, je to v podstatě špatně, ale nezajímá mě to. Zajímají mě klíčová slova, která mají konverzi a to SEO optimalizace je…. a lidi si třeba taky registrují domény levne-okna.cz, i když je to špatně:-/
Ukaž mi řadu firem (nechci teď spekulovat o podílu SEO firem, které nabízejí SEO optimalizaci) vyrábějících okna, které prodávají tyto okna pod spojením „levné okna“. Článkem jsem chtěl vyjádřit nesouhlas a odpor k firmám nabízejích přímo produkt „SEO optimalizace“. SEO je z části i o tvorbě dobrého obsahu, pokud toto nesplňují ani jejich vlastní stránky, je něco špatně.
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